IMATS Los Angeles 2014…Recap and Haul Video!

Above: IMATS Los Angeles takes place at the Pasadena Convention Center.
As mentioned in preview posts, this past weekend I had the distinct privilege of covering IMATS Los Angeles and am thrilled to be able to share a plethora of images from the show as well as a haul video covering the products I purchased while there.  IMATS is a true feast for the eyes…from specialized, niche and independent pro beauty lines (and their creators!)  to an impressive lineup of makeup demonstrations, this show is a must for beauty lovers!  Equipped with my inordinately capable Cannon Rebel SL1, I set out to document the glorious event in pictures.
Kindly scroll on for a host of images as well as my Haul Video and the Bottom Line…
Above: Laura and me at the exposition of the day!
Above: First stop: Face Atelier.  This Canadian brand offers gorgeous, professional-grade HD products that are also suitable for the “everyday woman” who wants to look naturally polished and beautiful.
Above: Let the swatching begin…Face Atelier lip and cheek products.  
Above: Learning about the immense pigmentation and wearability of Face Atelier, courtesy of its dynamic creator, Debbie Bondar.  
Above: Beauty Professor + Debbie Bondar.  I am so excited about the products I selected from this line (further discussed in my video at the end!)
Above: At every corner, special effects makeup demonstrations were taking place; in this case, makeup artist Lizzie Sharp applies final gold leaf touches to a model.
Above: I always make sure to stop by the Youngblood booth…it’s always a delight to catch up with Youngblood Master Educator Philip Luque.
Above: Halloween in January…the detail in these faces is remarkable! 
Above: The Japanese luxury brush line, Hakuhodo is always crowded…likely because the brushes are divine!
Above: Brush browsing.
Above: Pristine brushes so downy white, I would be hesitant to ever use them!  I  ended up purchasing a brown squirrel hair one (discussed in the video!).
Above: The Veil Cosmetics booth features a single,  marvelously-executed product…the Veil Complexion Fix which conceals, highlights and treats the skin (more on this in my video!).
Above: Me and Veil Cosmetics creator and celebrity makeup artist, Sebastien Tardif.  He is completely charming!
Above: The Lise Watier booth at Naimie’s Beauty Center. 
Above: It is always great to see familiar faces at IMATS…I loved getting the chance to catch up with the lovely Francoise SaintPierre of Lise Watier.
Above: A colorful confection from the LimeCrime booth.
Above: When it comes to beauty, anything goes at IMATS…even a fluffy pink baroque wig!
Above: I adored meeting the talented and stunning makeup artist and Surratt Beauty specialist, Satya Linak.  Our mutual love of the line was an instant connection!
Above: Retro-inspired Besame Cosmetics creator, Gabriela Hernandez…I was happy to pick up a foundation and lip color from the line (more on that in my video!)
Above: Some intense special effects makeup in action.
Above: Woodland fairy transformation.
Above: I got the chance to meet up with fellow beauty blogger and friend, the lovely Krystal of Beauty by Krystal.  So fun!
Above: A special FX wax miniature.  Does he look familiar to you?
Above: A beguiling tiger of sorts, crafted by Special FX artist Casey Love.
Above: INGLOT lipstick for days. 

Above: An attempt to swatch every pinky nude peach in existence.
Above: Cosmocubes…a perfect solution for storing makeup in a beautiful manner.  Now I just need to find some more space ; ) 
Above: New independent beauty line CAO Cosmetics.
Above: I finally met my Instagram buddy and fellow blogger, the beautiful Naomi of Love2Primp!  We’ve been meaning to meet for months…what better place for two beauty lovers to commiserate than IMATS?
Above: After a long day steeped in beauty, we had the most delicious sustenance right across the street at El Cholo.  The chicken quesadilla is the stuff that dreams are made of!
Above: Oh, and the fried ice cream…it’s on another level entirely. 
Above: Thanks, IMATS, for an incredible time…see you next year!
Above: Products from my IMATS haul.
HAUL Video!

Products mentioned include:

6. Face Atelier Ultra Skin #3 (to debut in Spring 2014!)
11. NYX Hot Singles Eyeshadow in J’Adore

Bottom Line:  IMATS 2014 was absolutely incredible!  From the myriad of speciality cosmetic lines to the ability to personally interact with experts in the makeup industry, this trade show is a premier destination for beauty lovers.  I am so thankful to have been able to cover the weekend for the blog and hope that you enjoyed my image-driven recapitulation and haul video…my goal was to make it the next best thing to having been there in person ; )   If you are able, I highly recommend attending in the future…I guarantee, you won’t regret it.


–The Beauty Professor

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Comments (17)

  • Kath TheFabZilla Reply

    Wonderful coverage! I love your photos and your haul! Wish I could attend IMATS one day.

    January 23, 2014 at 8:40 am
    • The Beauty Professor Reply

      Thank you so much, Kath!! It was such a fun weekend and I, too, hope you can come one day. It would be amazing to meet you in person!


      –The Beauty Professor

      January 23, 2014 at 7:24 pm
  • Unknown Reply

    YAY! Great video Rachel! I am so looking forward to attending IMATS in NYC in May and your video reignited my excitement.

    I'm really looking forward to hearing your thoughts on the Face Atelier Ultra Matte, Kett, and the Veil Complexion Fix Light as you use them. Keep all your beauty loving fans posted 🙂 If you love them I will scoop some up at the IMATS here in the Spring.

    Thank you again and have a great weekend! SJ

    January 23, 2014 at 7:20 pm
    • The Beauty Professor Reply

      Hello SJ!!

      Thank you ever so much! I had a great time compiling the most befitting images for this post. That is wonderful that you will be at IMATS in NY…I know you will have an incredible time. I will make the products you mentioned a priority for specific review so that those attending future IMATS (including you!) might feel informed enough to decide if they want to pick them up ; )

      Have a beautiful weekend and talk soon…xx,

      –The Beauty Professor

      January 23, 2014 at 7:29 pm
  • Anonymous Reply


    I need to ask your advice in choosing the correct shade for Serge Lutens Teint Si Fin foundation. I'm a #2 in Armani LS and Maestro. I'm fair with a neutral undertone.

    — M

    January 24, 2014 at 6:51 pm
    • The Beauty Professor Reply

      Hello M,

      I would suggest Blanc or I20, depending on your desired depth!

      Hope that helps,

      –The Beauty Professor

      January 24, 2014 at 11:51 pm
    • Anonymous Reply

      Thank you! But what is the difference between those two?
      Also the packaging, is it a plastic compact?

      January 25, 2014 at 9:13 am
    • Anonymous Reply

      I also wonder between Hakuhodo and Tom Ford brushes, which brand do you consider to be of highest quality?

      Thank you! 🙂

      January 25, 2014 at 9:16 am
    • The Beauty Professor Reply

      My pleasure!

      I have swatches of all shades of the Teint Si Fin here:

      That might help you to note the difference better…also, yes, the compact is a sleek, sturdy plastic.

      In response to your other question, I don't think you can go wrong with either option…both lines are lauded for their brushes. Due to sheer variety and options alone, Hakuhodo may have the edge…they make every brush imaginable!


      –The Beauty Professor

      January 26, 2014 at 4:01 am
  • Kim Z. Reply

    I love your blog, and really enjoyed this post/video. Thanks for doing what you do and sharing with us. I can't wait to see more information on the products in your haul! The Face Atelier line was intriguing; I will have to give them a try.

    January 26, 2014 at 2:18 pm
    • The Beauty Professor Reply

      Thank you so much, Kim!! I cannot stress how excited I was that the Face Atelier line was at the show…what a nice surprise. The line is amazing for anyone looking for a professional and polished look…in depth reviews of items from the line soon!


      –The Beauty Professor

      January 26, 2014 at 9:47 pm
  • Lynn127 Reply

    Hi B.P great post on imats! Also so excited for the hourglass blush. Gonna head to the website as soon as I finish here & order the blush. Got an crazy amount of giftcards for Sephora for my bday today!! Thankyou for all the interesting new products in the imats video. Ofcourse I'll be checking out the foundations as well! Our addiction to that goes on. Loving my Tom Ford lipsticks & will order the kohgendo in shade 123 to see if its better match. Have a great week. xoxo

    January 27, 2014 at 6:42 pm
    • The Beauty Professor Reply

      Hello Lynn,

      Thank you…always a joy to hear from you! Oh my goodness…HaPpY BIrThDaY, dear friend! I hope your day was filled with joy and celebration. Here's to shade #123 of the KGD Aqua being the perfect shade…I'm pulling for you ; )

      Have a beautiful "Birth Week" and talk soon…xoxo,

      –The Beauty Professor

      January 28, 2014 at 1:38 am
  • Lynn127 Reply

    Hi B.P please tell us what makeup u were wearing when u attended the imats. Your photos show your skin to be flawless & undetectable of any foundation as usual! thanaks so much.

    January 27, 2014 at 6:47 pm
    • The Beauty Professor Reply

      Oh my goodness…thanks! I am wearing a mixture of the IT Cosmetics Bye Bye Redness with a bit of our favorite Kanebo Sensai Cellular Performance Cream Foundation and a touch of the Surratt Diaphane powder (the radiant version) on top! The combination truly lasted the entire day ; ) I have a video on the Bye Bye Redness coming up soon!


      –The Beauty Professor

      January 28, 2014 at 1:52 am
  • Anonymous Reply

    I just wanted to tell you you are beautiful and my goodness your hair is absolutely gorgeous !! Where do you color your hair?

    February 3, 2014 at 6:34 am
    • The Beauty Professor Reply

      Thank you so very much!! What a kind thing to read ; ) I don't color my hair…it's natural! It's very low maintenance and my mom cuts it a couple of times a year!

      xoxo and keep in touch,

      –The Beauty Professor

      February 4, 2014 at 5:07 am

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