|Above: IMATS Los Angeles takes place at the Pasadena Convention Center.
|Above: Laura and me at the exposition of the day!
|Above: First stop: Face Atelier. This Canadian brand offers gorgeous, professional-grade HD products that are also suitable for the “everyday woman” who wants to look naturally polished and beautiful.
|Above: Let the swatching begin…Face Atelier lip and cheek products.
|Above: Learning about the immense pigmentation and wearability of Face Atelier, courtesy of its dynamic creator, Debbie Bondar.
|Above: Beauty Professor + Debbie Bondar. I am so excited about the products I selected from this line (further discussed in my video at the end!)
|Above: At every corner, special effects makeup demonstrations were taking place; in this case, makeup artist Lizzie Sharp applies final gold leaf touches to a model.
|Above: I always make sure to stop by the Youngblood booth…it’s always a delight to catch up with Youngblood Master Educator Philip Luque.
|Above: Halloween in January…the detail in these faces is remarkable!
|Above: The Japanese luxury brush line, Hakuhodo is always crowded…likely because the brushes are divine!
|Above: Brush browsing.
|Above: Pristine brushes so downy white, I would be hesitant to ever use them! I ended up purchasing a brown squirrel hair one (discussed in the video!).
|Above: The Veil Cosmetics booth features a single, marvelously-executed product…the Veil Complexion Fix which conceals, highlights and treats the skin (more on this in my video!).
|Above: Me and Veil Cosmetics creator and celebrity makeup artist, Sebastien Tardif. He is completely charming!
|Above: The Lise Watier booth at Naimie’s Beauty Center.
|Above: It is always great to see familiar faces at IMATS…I loved getting the chance to catch up with the lovely Francoise SaintPierre of Lise Watier.
|Above: A colorful confection from the LimeCrime booth.
|Above: When it comes to beauty, anything goes at IMATS…even a fluffy pink baroque wig!
|Above: I adored meeting the talented and stunning makeup artist and Surratt Beauty specialist, Satya Linak. Our mutual love of the line was an instant connection!
|Above: Retro-inspired Besame Cosmetics creator, Gabriela Hernandez…I was happy to pick up a foundation and lip color from the line (more on that in my video!)
|Above: Some intense special effects makeup in action.
|Above: Woodland fairy transformation.
|Above: I got the chance to meet up with fellow beauty blogger and friend, the lovely Krystal of Beauty by Krystal. So fun!
|Above: A special FX wax miniature. Does he look familiar to you?
|Above: A beguiling tiger of sorts, crafted by Special FX artist Casey Love.
|Above: INGLOT lipstick for days.
|Above: An attempt to swatch every pinky nude peach in existence.
|Above: Cosmocubes…a perfect solution for storing makeup in a beautiful manner. Now I just need to find some more space ; )
|Above: New independent beauty line CAO Cosmetics.
|Above: I finally met my Instagram buddy and fellow blogger, the beautiful Naomi of Love2Primp! We’ve been meaning to meet for months…what better place for two beauty lovers to commiserate than IMATS?
|Above: After a long day steeped in beauty, we had the most delicious sustenance right across the street at El Cholo. The chicken quesadilla is the stuff that dreams are made of!
|Above: Oh, and the fried ice cream…it’s on another level entirely.
|Above: Thanks, IMATS, for an incredible time…see you next year!
|Above: Products from my IMATS haul.
Bottom Line: IMATS 2014 was absolutely incredible! From the myriad of speciality cosmetic lines to the ability to personally interact with experts in the makeup industry, this trade show is a premier destination for beauty lovers. I am so thankful to have been able to cover the weekend for the blog and hope that you enjoyed my image-driven recapitulation and haul video…my goal was to make it the next best thing to having been there in person ; ) If you are able, I highly recommend attending in the future…I guarantee, you won’t regret it.
–The Beauty Professor