Video: If I Lost My Makeup Bag + Swatches of ALL Shades of the New SUQQU The Foundation

Happy September, friends! Today, I am sharing exactly what I would immediately buy if I lost my makeup bag (perish the thought) in the context of a chatty beauty video that also includes brand new foundation from SUQQU and some early fall skincare of which I’m loving as of late.

Video: If I Lost My Makeup Bag + Swatches of ALL Shades of the New SUQQU The Foundation

Kindly scroll on for the video as well as images and links for everything discussed and swatches of the NEW SUQQU The Foundation and as well as a preview of the SUQQU 20th Anniversary Collection (launching 9/15) and the Bottom Line…

Seth wegter bags, makeup products and the Shades of the New SUQQU The Foundation
Handbag + makeup bag spill.

// Products Discussed (more images towards the end of this post) //

More Products

woman holding the Seth Wegter bags with Shades of the New SUQQU The Foundation inside
Bag situation…handbag by Seth Wegter and makeup bag by KUSSHI.
new SUQQU foundation 2023 for the Shades of the New SUQQU The Foundation inside
Introducing the latest base formulas from SUQQU.

The new SUQQU The Foundation is imminently launching and you are going to be over the moon for it’s concentrated coverage, featherweight texture and skin-conditioning ingredients. It’s fragrance-free and plays well with all skin types and I have true-to-life, sunlit swatches of ALL 24 shades below.

This cream formulation balances the perfect level of coverage, leaving the skin with a long-lasting and radiant finish over time. The Foundation and Loose Powder (discussed below) will be available from the 7th September 2023 at Selfridges, Harrods and Liberty.

Official information from SUQQU…the new SUQQU The Foundation features:

• More dense texture and smoothness for a refined glow: Containing luxurious oils, the texture is rich, but never cakey, and glides effortlessly onto the skin, leaving it silky and smooth. Formulated toprovide the unique feeling and smoothness of a cream that lasts all day long.

• Enhanced coverage and skin adherence whilst keeping makeup feeling comfortable for hours: Carefully formulated with powders and a well-balanced blend of fine-grained clay minerals, the new foundation results in a refined makeup look with a radiant finish that lasts hours without smudging and sacrificing richness.

• Transforms into glow over time: Blending with your skin’s natural oils, the Foundation transforms over time to elevate your makeup look providing a beautiful, long-lasting finish with a lovely glow and luster.

• Luxuriousness that envelops the skin: The rich cream is powered by 13 beauty ingredients exclusively sourced in Japan, to maintain the skin’s hydration levels.

• Discover your perfect colour: Available in exquisite 24 shades from light to deep to cater to a broad array of skin tones, featuring a brand new shade 205, the lightest of the pink-beige ochres.

In my experience, this foundation, which was my very first SUQQU blind purchase over a decade ago, is just as exceptional as the original, albeit it somehow longer lasting and even lighter feeling on the skin. Truly, a pea-sized amount is all one needs for instantly flawless medium to full coverage. I am currently 040 and will be 035 by late-fall when my tan fades. In summation, I ADORE this foundation. Highly and wholly recommend. 

// The SUQQU The Foundation 2023 Swatches //

2023 New SUQQU The Foundation swatches
The “0” shades have a neutral to yellow olive undertone.
SUQQU The Foundation 2023 Swatches
“1” shades have a neutral undertone.
SUQQU The Foundation 2023 Swatches
The “2” shades have a neutral to rosy undertone.

Additionally, the new SUQQU THE LOOSE POWDER has finally arrived featuring a translucent, smooth, and light veil, like a fine, feathery cloak.

Claims from the brand include:

• Smoothness and lightness:

For the ultimate finishing touch, the loose powder is formulated with high levels
of amino acid-based powder to deliver a smooth and soft finish without drying out the skin. The particles are
less angular than sheet type powder and have a smoother feel on the skin. It effortlessly blends with the skin
and has great adhesion without leaving a powdery feel.

• Fine, feathery powder enhances the luster of the foundation and adapts to the skin over time:

It enhances the skin’s natural beauty and the look of the foundation by minimising the appearance of pores and fine lines, resulting in a silky and radiant complexion. The powder beautifully blends with the foundation and skin’s natural oils over time for an always polished look.

• The misty pink hue, resembling a gentle morning mist, has a natural toning effect on the skin:

So, the misty pink hue with a bluish undertone resembles the translucent quality of dawn’s light. The fine pearlescent pigments add a natural and glamorous brightness to the skin without affecting the rest of your makeup look.

In my experience, the powder is a gossamer light formulation that truly sets makeup and subtly brightens the complexion (with zero powdery finish) with every application.

SUQQU loose powder
SUQQU The Loose Powder and The Foundation in 040.
A closeup of the SUQQU The Foundation shade 040 in action (after nearly 9 hours of touchup-free wear time)
SUQQU 20th Anniversary Collection
Pieces from the SUQQU 20th Anniversary Collection.

I also received a preview of the Limited Edition SUQQU 2oth Anniversary Collection. From a glowing face palette and multitasking eye and cheek compacts to a lip quartet to take you through every season of the year, here is a look at some of the shades, along with official information on all the offerings from the brand.

The SUQQU 20th Anniversary collection launches 15th September 2023 at Selfridges, and 21st September 2023 at Harrods and Liberty.

*SUQQU 20th Anniversary Face Compact:

  • 101 Harutsuya (limited edition): A bright and natural glow, formulated primarily with gold-toned pearls for a lively impression
  • The 102 Benitsuya (limited edition): Gives a soft and dewy complexion, formulated primarily with pink pearls for creating a soft look
  • 103 Sukitsuya (limited edition): Gives a translucent glow, formulated primarily with white pearls
SUQQU 20th Anniversary Collection swatches
SUQQU swatches in direct sunlight.

*The SUQQU 20th Anniversary Eye & Blush Compact:

The palettes contain four shades of eyeshadows to create different looks and a sheer blush that reveals the skin’s natural beauty. The five shades in each palette can be used in various ways to project colour, light and shadow around the eyes and the cheeks as desired. Also, the four eye shades include: A high pearl formula, capturing light for a metallic shine, a clear cream formula which adheres well and adds a fresh luster, a lightweight matte formula with translucent with a hint of shadow and a polarised pearl shimmer that produces a vivid colour with dimension and depth. With the four eye shades is a sheer blush with subtle colour that can also be used around the eyes.

• 101 Toukougasane (limited edition): An orange palette that offers a healthy and modern look with chic tones and exquisite shades

• 102 Yumesakikou (limited edition): A pink palette that adds colour and charm, from a soft and gentle wash of colour or built up as desired

My selects from the *SUQQU 20th Anniversary Collection 

The Kit

The traditional Japanese aesthetics of enjoying the four seasons of spring, summer, autumn and winter are captured in four lip colours in this limited-edition kit. The kit is presented in an exclusive case bearing the SUQQU 20th Anniversary logo. So, the kit contains:

• Spring | Comfort Lip Fluid Fog 111 Oubaimatoi: A liquid lip colour that delivers a soft, misty gloss with a soft texture and gentle cherry-plum colour

• Summer | Treatment Wrapping Lip 104 Ameshizuka: A lip colour that brings a healthy gloss in a striking hydrangea colour with a clear sparkle

• Autumn | Sheer Matte Lipstick 115 Akeha: A gentle matte lipstick that is subtly sheer with a rich and mellow hue inspired by the beautiful autumnal scene and foliage

• Winter | Moisture Rich Lipstick 129 Tsubakikoromo: A lip colour that gives a dewy finish in a deep shimmering red

SUQQU 20th Anniversary Lip Kit swatches
A closeup of the *SUQQU 20th Anniversary Lip Kit
Many thanks to SUQQU Europe for providing me with sample jars so that I can share swatches of ALL shades of the glorious new The Foundation for my Beauty Professor community and beyond.
This is a closeup of my daily bag situation by KUSSHI and Seth Wegter Bags. Insanely soft and timeless loafers HERE.
Figgi Beauty
A Figgi Beauty Closeup.


well insulated bag
Everything I’ve been toting around for longer days out and about.
Makeup musts in action.


what's in my bag
Last look.

–Shop the Post–

Bottom Line:

I hope you enjoyed this look this makeup bag essentials discussion and found the expanse of SUQQU The Foundation swatches (launching 9/7/23) abundantly helpful. Please don’t hesitate to reach out if I can help you with a shade match!

Good things ahead, including a budget beauty tutorial (on my channel) and some chic style ideas for Fall (back to my blazers, jeans and heels now that I’ve returned to campus).

In the meanwhile, I post daily content on my Instagram and LTK shop  so please make sure to follow me there, too.

Stay strong, seek wisdom, much love and more soon,


–The Beauty Professor


**PR samples provided for review denoted by an asterisk (the rest purchased by me); however, as always, all of my opinions are expressly and unequivocally my own. © 2012-22 Beauty Professor® All Rights Reserved. Do not copy, reprint or republish content and/or photos without author’s written permission.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *